Summer Lights is a new, original concept immersive experience. 

Immersive experiences in today’s entertainment parlance have become a cultural phenomenon.

They take on many different forms but can be generally defined as multimedia events in large spaces.

Whatever one’s definition is, it is a now a $33 billion market according to Grand View Research.

They have been based on myriad themes including:

-Painters (Vincent Van Gogh, Claude Monet, Pablo Picasso, Salvador Dali, Freda Kahlo, Gustav Klimt, Georgia O’Keefe) -Television series (Stranger Things, Money Heist, The Office)

-Musicians (Prince, Bob Marley)

-Fictional Characters (Barbie, Charlie Brown, Marvel Avengers)

-Historical artifacts (King Tut)

-Original content (Meow Wolf, TeamLab, Artechouse)

Summer Lights is part of this cultural wave, but it also harkens back to more traditional artistic mediums such as planetariums, laser light shows, amusement park attractions, and Christmas-themed events.

The show is a meditation on summertime and a celebration of all the timeless memories associated with it. 

It is equal parts film, musical event, and art installation that transports guests into a sensory world filled with the sights, sounds, music, special effects, and scents of the season.

The show features a soundtrack of original compositions evoking the spirit of summer.

Its unique marketing appeal is that the brand is summer. It has no real demographic barriers – be it language, age, or background - to drawing an audience. 

Summer Lights was conceived and developed by Ian Noble, a live entertainment producer with over 35 years of experience presenting concerts and events. Past activities includes presenting the immersive experiences Beyond Van Gogh and Beyond King Tut, The Big Quiet mass meditation, and Star Trek: The Tour. Collaborators include Myles Mangino (Producer), Joe Augustine (Music Supervisor), James Tate (Editor &  Sound Designer), John Fathom (Set Designer), and Marc Urselli (Sound Mixer).